SHOP THE VAULT

As part of my Digital Marketing coursework during my junior year, I co-developed a data-driven digital marketing strategy for The Vault NYC, a luxury resale brand focused on curated second-hand designer fashion. Our approach built a full-funnel plan to boost brand awareness, educate and nurture consumer interest, and drive conversions through optimized content creation, SEO, influencer campaigns, and UX improvements. I contributed to designing visual campaign concepts, content pillars, and creative strategies tailored to fashion-conscious, sustainability-driven consumers. Through this project, I gained hands-on experience in bridging creative storytelling with data-driven marketing to elevate a brand’s presence in a competitive digital landscape.